For one small town in Minnesota, the annual Santa Parade isn’t just about spreading holiday cheer—it’s also a vital opportunity to give back. Santa and his convoy travel through local neighborhoods over four days each December, collecting food donations for those in need. This year, thanks to Glympse Premium Tags, the parade organizers made it easier than ever for families to join in, resulting in an astonishing 40,000 pounds of food donations.
In past years, timing was a challenge. Without real-time updates, families often didn’t know when Santa would pass through their neighborhood, making it harder for them to be ready with their donations. This year, the organizers introduced a game-changing solution: Glympse Premium Tags, a customizable, real-time location-sharing tool.
With Glympse, the parade organizers created a branded tracking tag that allowed families to follow Santa’s exact location using the Glympse app. This simple addition had a profound impact on the event. Families could now see precisely when Santa would arrive, ensuring they were ready with food donations when the convoy came through their neighborhood.
The result was overwhelming. According to event organizer Ashley Krepsky:
“We were able to collect over 40,000 pounds of food throughout our 4-day parade. I’ve got to say—nothing but RAVE reviews over the Glympse Santa Tracker! The community and our crews LOVED it.”
The ability to track Santa in real-time brought a sense of excitement and convenience for families. Parents appreciated not having to guess when to head outside, and kids eagerly followed Santa’s journey. More importantly, the technology allowed the organizers to streamline donation collection, maximizing the impact of their efforts.
The organizers noted how much easier it was to coordinate donations and keep the event running smoothly, calling the Glympse app an invaluable tool that elevated the entire operation.
The 40,000 pounds of food collected this year marked a new milestone for the event, reinforcing how technology can enhance even the most traditional community efforts. By making the parade more accessible and engaging, Glympse helped deepen community involvement and ensured that the spirit of giving reached its full potential.
This success highlights the power of real-time location sharing to improve not just event coordination but also participation in meaningful causes. Whether it’s a Santa parade, community fundraiser, or any other event, tools like Glympse Premium Tags make connecting people and driving results easier.
If you’re looking to transform your next event and make a real impact, Glympse Premium Tags might be your solution. Just ask the Minnesota town that turned 40,000 pounds of food into a testament to the power of community and innovation.
